Barack Obama maintains a lead over Mitt Romney in the new NBC/Wall Street Journal poll -- Obnama's up 47%-44% (last month's numbers: 47%-43% Obama). But please note:
Another place where Obama is running ahead: the swing states.Bain advertising is like a magic potion -- you talk about Bain and Romney's numbers instantly go down.
Among swing-state respondents in the poll -- those living in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin -- Obama leads Romney, 50 to 42 percent.
Also in these swing states, Romney's favorability numbers have dropped, possibly reflecting the toll the negative Obama TV advertisements are having on the former Massachusetts governor in these battlegrounds.
A month ago, Romney's favorable/unfavorable score stood at 34-38 percent nationally and 36-36 percent in the 12 swing states.
But in this latest survey, his national fav/unfav score is 33-39 percent and 30-41 percent in the swing states.
In addition, the poll shows that attitudes about Romney's business background -- a frequent target in Obama ads -- also are more unfavorable in these battlegrounds.
That's exactly what Stan Greenberg and James Carville discovered recently fter some swing-state focus groups:
In the sustained flood of advertising, the one thing that stands out is how strong the reactions to Mitt Romney are-- particularly in Ohio -- where he has been defined as hurting workers in his work at Bain....The Obama campaign mustn't go wobbly. It mustn't listen to the likes of Cory Booker and Ed Rendell. Bain is toxic.
Romney is damaged heading into this race....
Respondents immediately volunteer that Romney is rich, out of touch, and in the pocket for Wall Street and big finance. That was true before we introduced any information -- reflecting the outside advertising on Bain that was airing at the time of the groups in Ohio.
If Obama and his allies continue to talk about Bain, Obama will win. It's that simple. This is happening now in the swing states. It needs to happen everywhere.