... here’s something that stuck out to us the most: the House Democratic super PAC won’t spend a dime to elect Democrats who aren’t speaking about the economy or rising costs. This comes as HMP and other political organizations are beginning to make “cold-blooded decisions about when and where [they] actually spend.”On one hand, this PAC, which is linked to Democratic leaders in the House, says it won't fund a candidate unless the candidate is monomaniacally focused on the economy. On the other hand, parts of the Democratic establishment have clearly sent out the word that candidates in tough races should proactively distance themselves from trans people.
“We’ve been very clear to our candidates,” Smith said. “Anyone that’s not hyper-focused on cost of living and the economy as their No. 1 issue, don’t expect to see any support from House Majority PAC.”
Yesterday, Erin Reed reported this:
Some [Democratic candidates] have tried to use weak and wishy-washy language toward transgender people, like James Talarico in Texas, who said he opposes transgender girls competing in girls' sports "if it endangers safety or fairness." Others have taken harder-line stances, like Josh Turek, the Democratic nominee for U.S. Senate in Iowa, who announced that he does not believe "biological males" should play women's sports and whose campaign said he opposes "taxpayer-funded sex changes." Today, however, brought what may be the most extreme anti-trans statement by a Democrat running for Congress in recent memory. Marcy Kaptur has released an ad announcing her support for anti-trans sports and school policies and casting transgender existence as an "ideology."
"My opponent won't talk about all that. He'd rather lie about my record. Here's the truth. I voted with Republicans to keep transgender ideology out of our schools, because parents know what's best for their kids. And boys should not play in girls' sports. Don't let them change the subject. I'm Marcy Kaptur, and I approve this message because I'm focused on making your life more affordable," says the ad, released today.
#OH09: Incumbent Rep. Marcy Kaptur (D) is up on TV with this response spot --
— Medium Buying (@MediumBuying) September 17, 2026
Kaptur to camera:
"We're stuck in another unnecessary war and inflation is making everything worse. But, my opponent won't talk about all that. He'd rather lie about my record"
"Well, here's the… pic.twitter.com/SncdXUndq4
Kaptur's boast about voting against trans athletes is wedged between references to the Iran war and affordability, so the focus is, arguably, on pocketbook issues. But why make this ad at all?
I'll acknowledge that Kaptur is in a tough race. A Bluesky poster who calls her an "incumbent with a 5 point polling lead" misstates her vulnerability -- she won her race in 2024 by less than a percentage point, and Ohio's mid-decade redistricting subsequently made her district more Republican, which initially led the Cook Political Report to describe the district as "Lean R." (The race, according to Cook, is now a "Toss-up.") Kaptur is in a real fight.
But does anti-trans messaging really work for Republicans?
It's widely believed that it worked in the 2024 presidential race. Say it with me now, everyone: Kamala is for they/them. But we're not remembering those anti-Harris ads correctly if that's all we rememnber, because the ads included specifics that don't apply to Democrats running this year.
Here are two of the ads:
These ads don't say that Harris is generally pro-trans. They emphasize her support (during the 2020 campaign, but that's never mentioned), for taxpayer-funded gender-confirmation surgery for prisoners. In the interview clip that's used, she's emphatic about this.
The candidates who are running scared from trans rights need to realize that Harris was unusually easy to attack on the issue because of the specifics of this clip. If you're a Democratic candidate and there isn't a clip of you advocating this policy, you're much less vulnerable than Harris was.
(The first ad also asserts that she supported taxpayer-funded surgery "for illegal aliens.")
And don't forget the tag line from these ads -- and I mean the entire tag line:
Kamala is for they/them. President Trump is for you.Apart from the 38% of Trump dead-enders, no one can seriously believe that Trump -- or any Republican -- "is for you." Not now. Republicans are for an unwinnable war, inflationary tariffs, gas approaching $5 a gallon and diesel over $6. It's not 2024, when voters were still responding to the inflation spike in the middle of Joe Biden's term and had vague memories of a decent economy in the first three years of Trump's first term.
It was obvious even last year that other Democrats weren't as vulnerable on this issue as Harris had been in 2024. Reed writes today:
Even before the current potential wave election took shape, recent elections indicated that the anti-trans panic is no longer effective. In Virginia's election last year, Republican candidate Winsome Earle-Sears blanketed the airwaves with anti-trans ads, with 57% of all of her ads targeting transgender people. In a race that was supposed to be close, Earle-Sears lost by 15 points. Likewise, similar ads went up in New Jersey against Mikie Sherrill, who won by 13 points in a race that was similarly expected to be neck and neck. Anti-trans ads also failed to flip Wisconsin Supreme Court seats in three consecutive races.I agree with Evan Urquhart, who has looked at the polling on this issue and recently told The New Republic's Perry Bacon:
We’ve seen a clear shift to the right, as the right has made attacks on transgender people central to their policy, central to their platforms. And when we’re thinking about this polling, it’s absolutely true that the right has succeeded in convincing people that there’s some sort of problem going on with trans people in sports.(Emphasis added.)
They have not succeeded in convincing people that this matters. It ranks consistently the absolute bottom of people’s issue priorities.
As Reed notes, even Republicans are beginning to realize that this issue isn't the magic bullet they thought it was after 2024.
... there is one group that stands out among the rest for its long history in this arena: the American Principles Project. The organization could be considered the progenitor of the phenomenon of Republican politicians targeting transgender people in political ads to win elections.... Now, the organization has released a new memo to candidates in 2026, announcing that while it still believes these ads are important for Republicans to run, they "may not be sufficient" for Republicans to win in 2026....(Emphasis Reed's.)
“There is no question that Republicans face significant headwinds in the upcoming midterms. Past political trends alone dictate that the party of the sitting president typically loses congressional seats, regardless of the environment. The current conventional wisdom seems to favor a similar outcome this November. But even at this late hour, the past need not be prologue. While Democrats may be on the offensive, recent message testing we have conducted in several key swing states suggest that they remain vulnerable on culture-war issues, particularly in their support for transgender ideology and so-called ‘diversity, equity, and inclusion’ (DEI) policies. Still, pressing the advantage on these issues alone, while important, may not be sufficient. Republicans must also make the case to families on what they plan to do to help improve their economic standing,” reads the memo from the American Principles Project.
The country has moved to the right. Democrats have some vulnerability on this issue. But watch the anti-Harris ads. The circumstances that made her vulnerable don't apply to this year's candidates. I wonder if Democratic consultants think the issue is more salient now than Republicans believe it is.











