Fox host Brian Kilmeade dismissed the advice of the network’s own senior medical analyst, Dr. Marc Siegle, by saying there is “not a chance” he will wear a KN95 mask.
— Media Matters for America (@mmfa.bsky.social) July 17, 2026 at 10:53 AM
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And there was this:
MAGA cultist Eric Metaxas was outraged by seeing an air quality alert triggered by the Canadian wildfires that suggested people limit outdoor activity: "How dare they say that. Who has the right to tell me or you or anyone anything? It's a free country. I can do whatever I want."
— Right Wing Watch (@rightwingwatch.bsky.social) July 16, 2026 at 1:03 PM
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(Yes, that's Eric Metaxas, the Yale-educated biographer of Martin Luther and Dietrich Bonhoeffer who went full MAGA and punched a protester who cursed at him as he was leaving the Trump White House in August 2020.)
We know the right's complaints about the public health measures taken in the first couple of years of the COVID pandemic. They didn't like being ordered not to gather in public. They didn't like being told they needed to wear masks. They didn't like being compelled to get vaccinated. They said that the virus is less harmful than the vaccines. They said that the virus is a deadly pathogen devised to engineer a massive reduction in the world's population. (Those last two can't both be true.) They said that the virus was engineered specifically to defeat Donald Trump. (I don't think it occurs to them that it was a problem all over the world.) They said that the Deep State suppressed the truth about alternate treatments they like. They said that the entire pandemic was engineered to put everyone under the control of the global elite.
None of this was relevant to these clips.
It's been said that right-wingers didn't want to wear masks or get vaccinated at the height of COVID because they don't really believe in taking action for the common good. But Dr. Marc Siegel isn't suggesting that Brian Kilmeade might want to wear a mask in unhealthy air so Kilmeade can avoid spreading a pathogen to others -- he's saying Kilmeade might want to do that to protect his own lungs. The same goes for the suggestion that Metaxas (and everyone else) might want to limit outdoor activities in bad air -- it's for your benefit, dude.
And despite what Metaxas seems to believe (or cynically wants his intended audience to believe), no one is forcing anyone else to take precautions in this bad air. This isn't like a vaccine mandate or a store's mask policy in 2020 and 2021. Why would anyone in authority make these measures compulsory? Bad air isn't spread person to person.
But to right-wingers, this feels like the COVID era. So it's easy to make them angry.
I'm reminded of John B. Watson and Rosalie Rayner's fsmous "Little Albert" experiment, the results of which were published in 1920. "Little Albert" was an infant exposed (as Wikipedia puts it) to
a white rat, a rabbit, a dog, a monkey, masks (with and without hair), cotton, wool, burning newspapers, and other stimuli. Albert showed no fear of any of these items during the baseline tests.Then Albert, at eleven months, was playing calmly with a white rat when he was exposed to a loud noise every time he touched the rat. The noise was upsetting to Albert, and subsequently he became distressed when he saw the rat, even without the noise. And not only that:
In further experiments, Little Albert seemed to generalize his response to the white rat. He became distressed at the sight of several other furry objects, such as a rabbit, a furry dog, a fur coat, and even a Santa Claus mask with white cotton balls in the beard. However, this stimulus generalization did not extend to everything with hair.Right-wingers were so conditioned to hate everything to do with public health during the COVID era that they're distressed at the thought of nearly everything resembling those public health measures.
But not everything. Wikipedia says that Little Albert's distress "did not extend to everything with hair." Right-wingers' distress doesn't extend to masks when they're worn in a right-wing way. If you're an ICE goon or a member of the Patriot Front, right-wingers think your masks are awesome -- they'll never call those masks "face diapers" or suggest that they cause carbon dioxide poisoning.
We know that a major goal of right-wing propagandists is to keep Republican voters in a constant state of rage about things that aren't happening. See, for example, the governor of Arkansas:
In our state, you cannot replace Arkansas law with Sharia law. We will not allow it. Period.
— Sarah Huckabee Sanders (@SarahHuckabee) July 17, 2026
(Muslims make up less than one percent of the state's population, and there's no effort underway to impose Islamic religious law on the state's population -- but hey, I guess you can't be too careful!)
When the conditioning really works, all the Little Alberts believe they're under threat even when there's no sign of what they fear. In 2024, they were spreading "do not comply" messages in response to an mpox (monkeypox) outbreak even though public health officials assured the public that no lockdowns or similar measures would be necessary. A few months ago, during a hantavirus outbreak, there was a similar response, even though no public health official ever threatened to impose restrictions on the general public. GOP propagandists keep the party's voters angry and frightened -- and it keeps those voters voting Republican.


