Thursday, February 23, 2012


Apologies if I'm a bit late getting to this story:

On his Tuesday night show, [Fox's Lou] Dobbs trashed the upcoming kids movies The Lorax and The Secret World Of Arrietty, accusing them of being liberal indoctrination that echoes the messages of Occupy Wall Street and President Obama....

Dobbs played clips from the movies and then drew the parallels.
"So, where have we all heard this before? Occupy Wall Street forever trying to pit the makers against the takers and President Obama repeating that everyone should pay their fair share in dozens of speeches since his State of the Union address last month."

Yes, The Lorax is all about "the takers" as opposed to "the makers," the heroic capitalists who actually make things, who seek profit in this capitalist system ... which, um, leaves me confused as to why capitalist co-branding is taking place in connection with The Lorax:

Seventh Generation Joins Dr. Seuss' The Lorax in Speaking for the Trees'

Seventh Generation, the nation's leading brand of environmentally-friendly household products, today announced an educational partnership with Universal Pictures to mark the big screen debut of "Dr. Seuss' The Lorax" and bring the tale's crucial message of ecological hope and environmental action to a new generation of children and their parents. The animated adventure opens on March 2....

Lorax messaging on every Seventh Generation label will let consumers know that protecting the Earth and keeping their families healthy can be as simple as making the right shopping choices....

Just because it's green doesn't mean it ain't capitalism, folks:

Why Does the Lorax Love Our 4X Detergent?

Could it be our triple-enzyme, stain-fighting power?
Or our revolutionary, earth-friendly bottle?

Actually, it's both! And the more you know about our friend The Lorax and his message of environmental truth and ecological hope, the more you can see why all sorts of things about our Natural 4X Laundry Detergent might make him smile....

Wait -- there's more:

Universal Pictures, Illumination Entertainment and the Nature Conservancy have banded together on an environmental action campaign to help save one of the planet’s most endangered and diverse tropical forests. It’s just one aspect of the digital activities for Dr. Seuss' The Lorax, the 3D animated movie which opens March 2.

The green initiative leverages Universal Pictures movie to build on the Nature Conservancy's Plant a Billion Trees campaign. Additional support for The Lorax Speaks project comes from the Audrey S. Geisel Dr. Seuss Foundation, Seventh Generation, HP, Mazda and IHOP....

HP, Mazda, and IHOP -- wow, it doesn't get more communist than that, does it?


UPDATE: Go here for more on the Lorax/Mazda cross-promotion -- which is a cross-promotion for a Mazda SUV.

Still not capitalist enough for you, Lou?

1 comment:

BH said...

Lou would actually make a great Dr. Seuss character. "The Bloviax" or some such.