But that's not why I'm writing about the ad. I want to direct your attention to something Huckabee says about 36 seconds in:
In Cillizza's words:
Ask yourself who in the current 2016 Republican (or Democratic) field could say the following words without sounding like a total phony: "Any drunken redneck can walk into a bar and start a fight. A leader only starts a fight he's prepared to finish." The answer is, aside from Huckabee, no one.The problem isn't that anyone else in the field who said that would sound like a phony -- the problem is that anyone else who said it would be offending rural Southern voters. Jeb can't say it. Marco and Scott and Rand can't say it.
So why can Huckabee say it? Because he's a genuine son of the rural South. He's eaten squirrel. It's his group. So he can use a word for members of the group that would be offensive coming from an outsider.
Which is precisely how the N-word works. Black people have a certain leeway regarding its use that we white people don't, and it's not because black people are special -- it's because in-group members always have a certain leeway regarding in-group slurs.
I've said this before here, but I grew up in an Italian-American neighborhood, and when I was a child I regularly heard Italian-American adults use words like "guinea" and "greaseball" in reference to fellow Italians when talking to other Italians. Within the group it was fine. Outside the group, not so much. Whether you like the logic or not, that's how it works.