Thursday, February 22, 2018


What's going on in this tweet from the NRA's video unit?

Here's a little more detail on the video from Vox's German Lopez:
“No one on this planet benefits more from mass shootings and motivates more people to become mass shooters than our mainstream media,” Colion Noir, a gun rights activist, declared in a video published by NRA TV on Thursday. “Sure, they love to get up in front of the camera and sell the lie that the mass shootings are all the NRA’s fault, and falsely claim that the NRA is a soulless organization selling guns to killers for profit. But all my years of watching these events play out have led me to one conclusion: The mainstream media love mass shootings.”

... Noir clarified that he doesn’t believe that people in the media actively want innocent people to die, but that the media purportedly has an interest in these mass shootings happening because they drive a lot of traffic and views to news outlets. He describes the shootings as Game of Thrones, House of Cards, Seinfeld, and Friends — in terms of ratings — for the media.

... Noir goes on to claim that all of this attention to mass shootings may inspire more mass shooters. “The shooters are the star. [The media] sensationalize everything about these killers,” Noir said. “And guess who’s watching? That’s right. Another lonely, ignored, mentally disturbed psychopath looking to make a name for himself. And you, the mainstream media, just put out the casting call for the next mass shooter.”
The overt meaning of this video is clear: Hey, don't say the NRA profits off murder. You know who really profits off murder? The MSM! It's standard I'm-rubber-you're-glue right-wing rhetoric, like the conservative claim that liberals are the real racists and anti-white racism is America's biggest racial problem.

But look at the tweet again. Do you think the phrase "casting call" was used by accident? The NRA knows how many people on the right believe that the Parkland shooting was fake and the participants were crisis actors. The NRA isn't going to endorse that lie outright -- heavens, the NRA is a respectable organization! -- but it can invoke the notion without literally endorsing it. It can compare school shootings to scripted fictional TV hits without coming right out and saying that school shootings are scripted.

Am I reading too much into this? I don't think so.

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