After we finish bombing Iraq, Colin Powell's State Department has a plan to help win the hearts and minds of the populace in 22 Arab nations.

It plans to start publishing a lifestyle magazine for Arabs in the 18- to 35-year-old bracket that will showcase America - minus its politics and religion.

"Basically, it's a magazine that will reflect American lifestyle and culture," said Raphael Calis, project manager for the International Information Program at the State Department.

The name of the magazine is not yet finalized, but Janet Ottenberg and Richard Creighton - principals of Washington D.C.-based custom publisher The Magazine Group, which is handling the edit and design - said that the working title is simply "Hi."

"The idea came to us from our Arab staff," said Creighton. "The name's tested well; we should know for sure in the next two weeks."

--New York Post

"Hi." I guess "Convert or Die" didn't do very well in the focus groups.