Friday, March 24, 2023


There's a new marketing campaign in New York City, and nearly everyone hates the logo:

It's inspired by Milton Glaser's "I ♥︎ NY" logo, which was created for a state tourism campaign but became associated with the city at a time of high crime, urban decay, fiscal troubles, and pop-culture energy (disco, punk, early rap, graffiti). That logo is widely admired by design professionals, cultural critics, and the public.

The new one? New York magazine said it "kinda sucks," and that seems to be the general consensus.

But is it "woke"? BizPac Review thinks so:
New York City Mayor Eric Adams ... and Gov Kathy Hochul revealed the design Monday. It is part of a woke campaign to “cut through divisiveness and negativity.”

... The “I” was dropped for a more inclusive “We” and “NY” became “NYC.”
Omigod! The word "we" is "inclusive"! That's Cultural Marxist for "Kill all white people immediately"!

I have my own problems with the campaign:
“We’re hopefully going to be able to cut through divisiveness and negativity” that accompanied the pandemic, said Kathryn Wylde, the president and chief executive of the Partnership for New York City, a consortium of corporations and business executives that is leading the We ♥ NYC campaign.

She said that besides rejuvenating people’s spirits, “we want to remind them they can make a difference, whether it’s on the block or in the city as a whole.” She added: “We want to remind them we don’t have to maintain these divisions that have grown up between business and labor and rich and poor.”
New York magazine describes the Partnership as " a group of businesses and very rich people promoting economic growth and advising policy in the city." If I understand Wylde correctly, the plutocrats would like the non-rich to stop resenting them and give up on all this silly union organizing at coffee shops and warehouses and publishing companies ("we don’t have to maintain these divisions that have grown up between business and labor and rich and poor").
[Wylde] cited surveys her group had conducted during the pandemic. “The results we’ve gotten back are people in New York want to be part of fixing what they see as broken in the city,” she said.

In the most recent survey, she said, 67 percent of the respondents said the city was going in the wrong direction, but 70 percent of those between 18 and 40 said they wanted to volunteer to help improve it. For We ♥ NYC, the partnership has lined up more than 15 other nonprofit groups and churches that can serve as conduits to engage people across the city.
Don't worry your silly little head about economic inequality! Do some charity work instead!

But that doesn't seem to be the concern at BizPac Review. One complaint is the price:
New York City Mayor Eric Adams commissioned a new city logo a year ago, spending a whopping reported $20 million on it....

The price of the logo boggles the mind as critics argue that a ten-year-old could have just as easily done it in Photoshop for free in about five minutes.
I'm pretty sure $20 million is the cost of the entire campaign, not just the logo, although whether the campaign is worth the money is an open question. In any case, the campaign is being paid for by the Partnership and its donors, not the public:
Evidently, Admas and Hochul ... had $20 million in donations to burn through. Dozens of businesses donated to the new publicity campaign including Amazon, Google, Macy’s, Madison Square Garden Entertainment, and TikTok.
Gateway Pundit adds:
It’s good to know there is so much money in Google, Amazon, Macy’s, TikTok and other’s coffers that they can throw away money to fund something that could have been done by anyone with a cell phone, a tablet or Microsoft Word for 1/10000th the price tag.
But wait -- don't you guys always say, "Get woke, go broke"? And don't you think every corporation in America -- with the exception of MyPillow and Twitter -- is fatally infected with the woke mind virus? So how do all these woke companies have so much money to fritter away on this campaign?

(And I'm shocked that neither BizPac Review nor Gateway Pundit mentions the fact that one of the Partnership's co-chairs is Dr. Albert Bourla, the CEO of Pfizer. The Antichrist!)

During the announcement of the campaign, Mayor Adams said,
... we took the “I” out of I love New York, and we brought the “we.” We're in this together.
That's communism, obviously. It's just so woke.

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