"From a marketing point of view, you don't introduce new products in August." --White House Chief of Staff Andy Card last month.

So it's been clear for a while why there was a relatively slow rollout of the Saddam war campaign. But once the Bushies had driven everything else off the front page, why did they allow the congressional vote to take place so early? Why didn't they work with GOP leaders in Congress to drag the process out? Why wouldn't they want to keep beating the war drums all through October?

Oh, now I get it.