Whatever else might be said about the race, Democrats didn’t lose for lack of political talent, campaign financing and organization or enthusiasm among their base. They lost because of their brand.Voters notice? Well, I've noticed that Republicans have nothing but contempt for Democrats. All through the Obama years, they talked of "taking our country back" -- as if liberals and Democrats literally aren't Americans. And do I have to repost the ad for Karen Handel that smeared Jon Ossoff's out-of-state donors as a lot of contemptible Californians? I'm sure Scott Brown got a dollar or two from Red America when he ran for the Senate in Massachusetts, but imagine if there'd been a Democratic ad depicting his backers as a bunch of ignorant Bible Belt rednecks -- the howls of outrage would have audible from space.
What is that? Democrats may think the brand is all about diversity, inclusion and fairness. But for millions of Americans, the brand is also about contempt — intellectual contempt ...; moral contempt of the sort Hillary Clinton felt for Trump....
That contempt may be justified. But in politics, contempt had better not be visible. Voters notice.
Republicans also shriek if you link them to Timothy McVeigh and murderers of abortion doctors. But Ossoff was linked to Alexandria shooter James Hodgkinson, and that was just considered tough-minded politics.
Stephens continues:
Whatever their misgivings about Trump, ... Republicans weren’t about to give Nancy Pelosi the satisfaction of a national victory. Contemporary liberalism now expresses itself chiefly in the language of self-affirmation and moral censure: of being the party of the higher-minded.....Oh, there was no "self-affirmation" in the Tea Party movement? There's none in the gun-rights movement or the #MAGA cult? There's no "moral censure" involved in the portrayal of liberals as snowflakes and moochers?
And can we talk about Nancy Pelosi for a second? Donald Trump is the great victim because he was portrayed as the murdered Julius Caesar in a Shakespeare production, and all of America was supposed to be horrified, but in 2010 Pelosi was depicted in a campaign ad as a melting Wicked Witch of the West after her then-Republican opponent tossed water on her.
Yes, it's a joke. But Kathy Griffin's Trump severed head was a joke, and universal outrage was demanded. This was, effectively, a fictional death for Pelosi. It was certainly "contempt."
But that was okay. Decent people weren't expected to feel contempt for all Republicans in response to this, or to the many other depictions of Pelosi and Hillary Clinton as witches, or to depictions of Barack Obama as a witch doctor, or either of the Obamas as primates. No one will harrumph in a mainstream-media op-ed that that alone is enough reason to reject every Republican at the polls. Democrats are just supposed to take it.
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