During Donald Trump's near-presidential campaign, he and Sarah Palin became a mutual admiration society. And now, as Palin seemingly gears up for a White House run, I can sorta see why.
Remember the story about Trump selling buildings with his name that he hadn't actually developed? Well, Palin is apparently selling herself as a presidential candidate based on things she did in a job she quit.
Maybe not exactly the same, but close.
And you know how Trump markets his properties based on visible glitter and gilt? Well, to the crazy GOP base, this religio-patriotic folksy/grandiose kitsch is the equivalent of glitter and gilt:
It's all about selling an illusion, in a big splashy way.
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