THE MAGIC BULLET FOR DEMOCRATS ISN'T "PLAIN ENGLISH"

In an interview with Stephen Colbert, Barack Obama embraces a right-wing critique of Democrats:

Obama: "What I'm more interested in for Democrats is, do you know how to just talk to regular people like we're not in a college seminar? Can you talk in plain English to folks? And not have a bunch of gobbledygook around it. Just talk like normal people talk. 'The rent is too high.'"

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— Aaron Rupar (@atrupar.com) May 6, 2026 at 8:51 AM

IB know, I know -- this isn't just a right-wing critique of Democrats. Many Democrats agree that their party's leaders sound too cerebral and professorial. But "Democrats are out-of-touch elitists" is a core right-wing argument, and Obama is echoing it here.

I don't really believe that professorial talk is what's holding back Democrats. Many liberal and left slogans -- "No Kings," "Tax the Rich" -- are very plain English. And Republicans don't always talk like regular folks.

I'll remind you that many of the young men whom Democrats would like to win over were introduced to right-wing thinking by a literal college professor, Jordan Peterson. These same young men embrace Stoicism (admittedly in a dumbed-down form) and follow influencers who regularly invoke the ancient Greeks and Romans. In the manosphere, young men invoke pseudo-scientific concepts like "hypergamy" to explain their struggles with dating.

Older Republicans praise pseudo-intellectual right-wing pundits such as Thomas Sowell and Hugh Hewitt, not to mention Newt Gingrich and Dinesh D'Souza, who delighted Republican voters for years with their academic-sounding denunciations of Obama's alleged "Kenyan, anti-colonial behavior." GOP voters appreciate efforts to turn institutions of higher learning such as Florida's New College into conservative beachheads.

They hate mainstream scientists, but love scientists who embrace vaccine and climate denialism. They distrust lawyers in general, but they revere the memory of Antonin Scalia, and they cheer on the Federalist Society lawyers who control much of the federal bench. They appreciate the work of right-wing think tankers like Chris Rufo. And they sometimes use fancy language: remember, we talk about trans rights, while their term for the trans rights movement is the very academic-sounding "gender ideology."

I don't think right-wingers care how highfalutin your language is, as long as they agree with you. If you tell them things they want to hear, you can use any language you want. If you tell them things they don't want to hear, they'll reject you even if you use nothing but one-syllable words.