Thursday, August 18, 2016

KELLYANNE CONWAY'S PAC MADE THE WEAKEST AD ABOUT TRUMP'S BAD LANGUAGE EVER

Law Newz reminds us that before Kellyanne Conway became Donald Trump's campaign manager, she was a Trump-basher and Ted Cruz backer:
... it turns out Conway wasn’t exactly always the biggest Donald Trump supporter. According to Federal Election Commission filings examined by LawNewz.com, in September, Conway maxed out her donations to Ted Cruz, donating $5,400 to Cruz for President. Records indicate that Conway’s husband, George Conway, a lawyer, also maxed out his legally allowable donations to Cruz around the same period. According to filings to date, Conway has not donated any money to Donald Trump or his super PAC.

The news isn’t entirely surprising as Conway was hired as a consultant in July after serving as President for a super PAC, Keep The Promise I, that supported Sen. Cruz, and ran ads highly critical of Donald Trump.
Trump hired an old antagonist? Well, that's not really surprising -- as we learned from The New Yorker, Trump asked Tony Schwartz to collaborate on what would become The Art of The Deal after Schwartz wrote a rather unflattering article about Trump:
In 1985, he’d published a piece in New York called “A Different Kind of Donald Trump Story,” which portrayed him not as a brilliant mogul but as a ham-fisted thug who had unsuccessfully tried to evict rent-controlled and rent-stabilized tenants from a building that he had bought on Central Park South. Trump’s effortsn -- which included a plan to house homeless people in the building in order to harass the tenants -- became what Schwartz described as a “fugue of failure, a farce of fumbling and bumbling.” An accompanying cover portrait depicted Trump as unshaven, unpleasant-looking, and shiny with sweat. Yet, to Schwartz’s amazement, Trump loved the article. He hung the cover on a wall of his office, and sent a fan note to Schwartz, on his gold-embossed personal stationery. “Everybody seems to have read it,” Trump enthused in the note, which Schwartz has kept.
Trump seems to think that no publicity is bad publicity, and maybe he thinks the same goes for bashing by a super PAC.

However some of the bashing by Conway's PAC wasn't very effective. One ad the PAC ran attacked Trump on his bad language. Other Trump antagonists have done this also -- and they've done it effectively. You've probably seen this ad from Hillary Clinton's campaign:



Before that, there was this, from anti-Trump Republicans at the American Future Fund:



And there was this radio ad from Jeb Bush's campaign:



All very similar, but all very effective.

Now look at the ad Conway's PAC made:



It's terrible. It omits Trump's most profane moments. The only remotely bad words are "damn" and "hell." The mother's acting is awful. And I was confused when I first watched the ad: The child asks, "Mommy, why does Mr. Trump keep saying the 'h' word and the 's' words?," and I thought, "The 's' words? Trump doesn't say 'shit' in this ad." Then I realized that the kid is referring to "stupid." By why "words" instead of "word"?

Maybe Conway thought this ad couldn't include genuine curses, even bleeped, because it was meant to run in the Bible Belt. But Jeb ran his ad in South Carolina with all the (bleeped) words in there.

Kellyanne Conway is best known as a pollster. Maybe she's not very good at politics otherwise?