TRUMP IS CIRCLING THE DRAIN, BUT SUDDENLY THERE'S A CAMPAIGN TO MAKE RUBIO THE NEW MAIN CHARACTER

The head of the Republican Party is hated by nearly 60% of the country. Republicans know this, and know that Donald Trump's heir apparent, J.D. Vance, who has a massive lead in early polling for the 2028 Republican presidential contest, is widely seen as unlikable. What to do?

I'm not sure what Republicans are thinking, but all of a sudden we seem to be seeing a lot of Marco Rubio puff pieces.

This one, from The New York Times, is headlined "Vance or Rubio? Trump Muses on Successor as the ‘Kids’ Fill Bigger Roles," but it largely focuses on persuading us that Rubio is the mythical Good Republican who can Bring Us All Together:

Mr. Rubio, who serves as national security adviser and acted as chief archivist for nearly a year in addition to his role as the country’s top diplomat, likes to hold up his phone to show friends and colleagues the memes that have been made about him, particularly the ones that comment on the fact that he holds several jobs, according to a person who has seen him do it.

The memes are plentiful, and they have imagined Mr. Rubio in various new roles, depending on the outcome of Mr. Trump’s decisions. He has been cast in the internet’s imagination as Kristi Noem, the former homeland security secretary; the president of Venezuela; and, because Mr. Trump has ordered the Pentagon to release its U.F.O. files, Elliott in the movie “E.T.”

According to his allies, Mr. Rubio’s ubiquity is a sign that he might be able to broaden the MAGA tent beyond Mr. Trump’s red-meat base at a time when the Republican Party is facing serious political headwinds over the economy, the war and aggressive tactics to curb immigration.

“He is a politician who could appeal to a whole lot of Republicans who went along with Trump but weren’t overly enthusiastic about him,” said Whit Ayres, a Republican pollster who worked on Mr. Rubio’s 2010 Senate campaign. “He is very good, not only with English, but with the Spanish language, at framing an argument and making a persuasive case to voters.”

(I'm sure it's entirely a coincidence that Republicans are promoting the bilingual Rubio at a time when midterms are approaching, including a tough Senate race in Texas, and Trump's approval rating among Hispanic voters has plummeted.)

In The Washington Post, Megan McArdle seizes on those Rubio memes -- "Rubio finding out he was the new manager of Manchester United. Or the new shah of Iran" -- and expresses the belief that they could heal an entire nation:

Rubio memes are the most delightful thing to hit modern politics in decades. The entire family can enjoy them, from your MAGA uncle to your #NeverTrump niece, from your “resistance lib” cousin to your “abundance bro” brother. For one shining moment, we can all glance at our phones and crack a whimsical smile together. That’s something we could use more of now. And maybe it’s the only thing that can restore American politics to equilibrium.

Just stop, Megan.

But perhaps the worst of these pieces is in The Atlantic, under the headline "Is Marco Rubio the Happiest Cabinet Member?"

It’s a low bar, perhaps, but no one in the Trump administration seems to be having more fun at the moment than Marco Rubio. Last weekend, he was acting as a DJ at a family wedding, headphones to his ear with head and hand pumping to the beat. Midweek, the secretary of state was at the podium in the White House briefing room, spitting rap lyrics and cracking jokes. (“Two more questions!” he said, before entertaining seven more.) And toward the end of the week, he was in Vatican City, being escorted through marble hallways by members of the Pontifical Swiss Guard for an audience with Pope Leo XIV, who has been criticized by the president and vice president.

Rubio comes across as the happy warrior, not the angry one—the one offering lighthearted jokes more than brash confrontation.

Trump can't extricate us from Iran and wants us to pay him a billion dollars so he can construct a ballroom as a monument to himself, while the Supreme Courts of the United States and Virginia have revived Jim Crow and put their thumbs massively on the scale for the GOP in future elections -- and The Atlantic is telling us what a swell, relatable guy the possible next Republican president of the United States is. He's a guy you'd want to have a beer with! It's the year 2000 all over again!

We're not supposed to believe that this is cringe:

Close listeners would have detected Rubio’s use ... of early-’90s rap lyrics: He said that top officials in the Iranian government were “insane in the brain” (a nod to Cypress Hill’s 1993 hit) and added that “they should check themselves before they wreck themselves” (a paraphrase of Ice Cube’s 1992 song “Check Yo Self”). Toward the end, Rubio said he would take a last question. He pointed to Jacqui Heinrich of Fox News. “Many people want to know: What is your DJ name?” she asked. “My DJ name?” he responded. “You’re not ready for my DJ name.”

Yup, we're here again:



The Republican Party needs to change the subject, and the media appears eager to lend a hand. This campaign probably can't be successful in the short term -- soon Trump will do another appalling, headline-stealing thing, and he'll keep doing appalling, headline-stealing things for as long as he draws breath. But we can see the future.

The press doesn't actually like Trump, but it's not liberal. The press wants someone who seems to be an Eisenhower Republican, of either party, to lead America. The GOP hasn't allowed anyone with a national profile to be an Eisenhower Republican since Ronald Reagan was elected, but the mainstream press never stops looking. (It would also accept President John Fetterman.)

George W. Bush was utterly reviled near the end of his term (around the time that "MC Rove" skit took place at the White House Correspondents Dinner). Bush eventually had worse poll numbers than Trump does now, but the Republican Party wasn't discredited for a generation after Bush's term ended, as it should have been -- it was back on its feet within months after Barack Obama's inaugural, rebranded as the Tea Party. This will happen again if we can't stop it, and this time it might happen before the presidential election to pick a hated Republican president's successor.