Monday, July 17, 2023

A SLOGAN FOR THE FIGHT AGAINST NO LABELS

This Lincoln Project ad about No Labels is pretty good:

There's a risk that this and other denunciations of No Labels could backfire. Voters might conclude that "elites" want to suppress No Labels, and that could make the organization seem "insurgent" and "grassroots" and cool, which is odd given the fact that No Labels is a group founded by a former Democratic hack and run by professional operatives (many of them Republican), with funding from aging billionaires (many of them Republican).

We can't stop No Labels. We have to accept the near-inevitability of the No Labels campaign, and realize that these people won't back off because we try to put pressure on them. We need a memorable message that offers Americans a good reason not to vote for the candidate put forward by the No Labels campaign.

Here's a suggestion. Are you old enough to remember the long-ago ad campaign from the National Pork Producers?


I think Democrats and anti-Trump Republicans should call No Labels "the other Republican Party."

Here's the text of a possible ad:
The Republican Party wants to make Donald Trump president again. So does No Labels.

No Labels says its a nonpartisan group that just wants to offer voters a choice. But it's run by Republicans and angry ex-Democrats who want Donald Trump to win. They don't think Trump can beat Joe Biden one on one. But two on one? That could split the anti-Trump vote and hand the White House to Trump. The big donors to No Labels, including many Republican billionaires, will get just the kind of president they want, while the rest of us get more chaos and more extremism.

No Labels: It's the other Republican Party. If you vote for the No Labels candidate, you're helping Republicans. You're helping Donald Trump.
Could that work?

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