People who sell books or CDs for a living talk about "traffic builders" -- CDs or books that attract a lot of people to stores. Traffic builders seem to inspire buyers to do additional buying; you can sometimes see a connection between the arrival of a traffic builder and a surprising increase in the sales of some other item.

I bring this up because the new New York Times bestseller list has just been circulated via e-mail. (It'll be posted at the Times site on Sunday.)

The Swift boat liars' book, Unfit for Command, has gone to #1.

At #9, in its first week in the Top 15, is Jenna Jameson's How to Make Love Like a Porn Star.

Coincidence? I think not.