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School Sells Naming Rights

...In Brooklawn, [New Jersey,] voters will decide on a slight increase in their school taxes....

Officials say they've been able to keep taxes down by giving naming rights to parts of their school buildings.

The gym at the Alice Costello School, for example, has the ShopRite name on it. The store pays 5,000 a year for the sign.

The library is named for the "Flowers Family" which paid $100,000 for the naming rights. The superintendent said the district has plenty of other things that can be named, for the right price.

--WPVI, Philadelphia

(Link via INTL-News.)