Friday, March 28, 2003

Then there is French's Mustard. A news release this week proclaimed, "The only thing French about French's Mustard is the name! Robert T. French's All-American Dream Lives On." The release waved the United States flag as vigorously as it could, proclaiming that since 1915 French's pennant emblem has symbolized "French's affiliation with baseball and American celebration."
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The news release said French's was produced by "New Jersey-based Reckitt Benckiser Inc."...

The news release also praised French's "Napa Valley style Dijon" mustard. On French's Web site, that mustard is just called Dijon. The name was changed last year, Ms. Small said, but the company has not gotten around to updating the Web site.


--Floyd Norris in today's New York Times

I don't think this will work -- the freedom-fry-eating yahoos think everyone in Napa Valley's a pinko peacenik.

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