A NOT PARTICULARLY DEEP THOUGHT
Barack Obama is struggling on health care because, while he wants Americans geared up for war, he won't try to get them truly angry at an enemy.
If you want people worked up, they need to envision, and despise, a foe. The filthy Huns. The dirty Japs. The Red menace. The Butcher of Baghdad. The Islamofascists. (Or, coming from the other side's propaganda works: the crusader infidel, or, earlier, the capitalist running dogs.)
As rage-inducing enemies go, "the status quo" ain't gonna cut it.
Obama saves a permanent place at the table for everyone he could possibly define as the enemy of progress, so he's got nothing left with which to rally the public. The public needs to be angry about what we have now. The public needs to be angry at someone. And he offers no one.
Or, as aimai says in the comments to my last post:
I can't believe anyone ever let him ramble on about the fiscal issues or the phrase "unsustainable." they are simply experience distant terms. He should have said up front "The american people are being nickeled and dimed to death by the same large corporations and vested interests that have just looted the treasury to the tune of trillions of dollars--and they now want to turn around and tell you that you and your neighbors can't afford to choose to come together and pay for a real, national, health care plan?" I would have wound up with "the american people are too big to be allowed to fail--and I won't allow it."
There's a way to take all that fiscal language and turn it to your advantage but you have to set yourself and your party as the saviors.
Yes -- and you have to remind people who and what they're being saved from. Not "the devil you know." The devil.