First, let’s go back to the principle of saying what you mean and meaning what you say. A political party is much like a brand, and brands thrive or wither based on how consistently they deliver on what they promise. Along those same lines, it’s important for brands to stick to their knitting. If John Deere’s tractor sales are declining, they don’t say, “Tell you what, let’s make cars and airplanes, too.” Instead, they focus on producing better tractors.
I make that point because there’s a real temptation in Republican circles right now to try and be all things to all people. We tried that already — it was called “compassionate conservatism,” and it got us nowhere.
Less big tent, more pup tent. Less compassion, more indifference. I like it. Sounds like a recipe for success. Watching these disempowered dimwits thrash around in the coming months and years and (hopefully) decades looking for "the answer" as their base dwindles away will be a great source of entertainment for me. [via TPM]
[cross posted at Rumproast]