Monday, August 13, 2007

Hmmm ... I suppose this might come in handy on a Dick Cheney hunting trip:

An on-line outdoor retailer in the United States is selling camouflaged Bibles, a curious product which says a lot about American culture.

"Our NIV (New International Version) Bible in Realtree camo is our best selling item, followed closely by our camo Bible cover," said David Lingner, the president of Arkansas-based Christian Outdoorsman, which sells Christian-themed hunting and angling products online.

The cover of this Bible is graced by leaves and tree bark. This enables the devout who also hunt to take their Bible into the woods with them while concealing it from their prey....

Also on offer is a camo waterproof Bible. "Water, ice or condensation will not damage this durable word of God," proclaims the on-line sales pitch....

OK, I'm over at the company's Web site, and I can see that the standard-issue camo would conceal your Bible from an animal you're trying to shoot, but, er, how about this Compact Kids' Bible in Pink Camo?

Look, I'm willing to believe that some people really, sincerely can't bear to go out hunting without the Good Word. However, I also believe that a significant chunk of the market for this product consists of people who are looking for a way to say to the world, "You think you're a rural red-state right-wing Republican holy roller? Hey, I've got you beaten by a country mile! Look at this! And I bought a pink one for little Kayleigh!"

Hey, do you think Mike Huckabee owns one of these Bibles?

(Thanks to Ellen G. for the tip. Story also available here.)

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